SPOTIFY WRAPPED CAMPAIGN
COLLABORATIVE PROJECT / 2024


I collaborated with two other students to pitch a creative direction for Spotify Wrapped 2024. Our messaging strategy wanted to stress the importance of global unity through diversity.  We focused on creating an engaging, vibrant and personalized Spotify Wrapped experience for an individual user while emphasizing the global connection music brings through international communities.


We emphasized the global practice of street art and used elements such as spray paint and globally recognized symbols to create this universal experience for the Spotify user. We also represented different cultures and languages. To balance all of these elements, we used a bright and bold color palette to incite movement and energy, further connecting this idea of self-expression through community.